Rabat — At a press conference for her Daisy Chain Fields Festival,Olivia Rodrigo stepped out in a pale pink minidress custom-made by Palestinian fashion brand Nöl Collective.
The dress quickly caught attention across social media, putting the spotlight on the Palestinian-American designer behind the brand, Yasmeen Mjalli.
Rodrigo’s request came at a difficult moment for Mjalli, who had reportedly been considering shutting down Nöl Collective after the destruction of fabric shipments earlier this year.
The pop star’s choice brought renewed attention to the Palestinian label and its work.
“I was genuinely like, maybe we should stop, maybe this is our last effort. I was just so tired,” Mjalli told Vogue Arabia, describing the opportunity as “divine intervention.”
The sleeveless dress featured fluttery cap sleeves, pleated ruffles along the neckline and a flared skirt. It also incorporated “tatreez,” the traditional Palestinian embroidery technique, with embroidered birds and daisy-chain-inspired motifs.
By choosing the Palestinian-made piece, Rodrigo helped shine a spotlight on Palestinian craftsmanship and the designers working to preserve it.
Inside Nöl Collective
Based in Ramallah, Nöl Collective creates its garments locally, working with family-run sewing workshops, artisan studios and women’s cooperatives across Palestine.
Founded by Mjalli, the brand takes its name from the Arabic word for “loom.” Its work focuses on traditional techniques including “tatreez” embroidery, handweaving, and natural dyeing.
The brand primarily works with natural fibres and emphasizes slow, intentional production, bringing together Palestinian craftsmanship and contemporary fashion.
Its traditional production techniques include Palestinian hand embroidery, “Majdalawi” weaving from Gaza, and natural dyeing using local plants, insects and roots.
More Than a Festival
Daisy Chain Fields is a charity benefit festival featuring an all-female lineup, headlined and curated by the 23-year-old star Olivia Rodrigo.
The festival builds on Rodrigo’s earlier Fund 4 Good initiative, which has supported causes including reproductive rights and girls’ education.
The event celebrates the voices, artistry and contributions of women in music while creating an inclusive environment where everyone is welcome.
Rodrigo’s choice to wear a Palestinian-made dress also comes in line with her previous public statements concerning the humanitarian crisis in Gaza, adding another layer of meaning to her fashion choice.
