Rabat – Power Society, a start-up founded in December 2021 in Rabat by Nawfel Benchakroun and Omar Chraidi, has received angel investments for its first round of Power Boxes.

Mehdi Alaoui and Taher Alami, who used to work in advertising, have invested MAD 200,000 (US$ 21,580) and the public institution CCG, Central Guarantee Fund invested MAD 500,000 (US$53,963). 

They are already distributing their new tech product, a digital tablet that serves as a smartphone charger for restaurant customers. 

Diners can have their phone charged more securely by not having to give it to the manager or the staff of the establishment to charge out of sight. While charging, the Power Box will show advertisements of Power Society’s clients.

Benchakroun told Morocco World News that in the last six months they have already deployed their Power Box free of charge in 16 restaurants in Rabat and Casablanca. They plan to sign more partnerships with restaurants in the two cities before expanding to Marrakech and Tangier next year.

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Each restaurant will receive ten tablets they can install on any table. The Power Box chargers can service four phones at the same time. 

In the beginning, advertisers will pay MAD 996 (US $107) per month and per restaurant to have their products advertised on the tablets. Advertisers can be large or small companies, but the prices will vary according to the advertisers’ sizes. And if one wants to have its products shown in more than one restaurant they will pay the same amount per establishment.

In exchange, every month the restaurants receive 10% of the advertisement income earned in their establishment. For Benchakroun and Chraidi it is a win-win deal.

“Restaurants are happy to have our Power Box on their tables so that customers can charge their phones in front of them. They won’t have the hassle to give them to waiters to charge them behind the counters or to plug them in places where they could be broken or even forgotten by their owners,” he said.

The tablets are manufactured in China and imported by Power Society. The two entrepreneurs are already planning to develop some applications that will make the tablets more attractive to advertisers and restaurant customers. The first one will allow customers to send a message to the valet parking letting them know that they finished their meal and are ready to leave the restaurant.

The two entrepreneurs will also develop applications to put advertisements online remotely and in real time. Power Society plans for international expansion in 2023.