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Skincare
K-Beauty Tests Morocco’s Premium Market With Rabat Pop-Up
October 10, 2026
1 day ago
Ihab Ou-ouda
Nine Korean beauty brands are using a Rabat pop-up to introduce Moroccan consumers to premium skincare,...
Soundous Moufakir Wants ‘M-Beauty’ to Put Morocco on India’s Beauty Map
September 22, 2026
2 weeks ago
Ihab Ou-ouda
Moroccan founder Soundous Moufakir is building MoroMaa around hammam rituals, argan oil, and other traditions...
Moroccan Aesthetic Doctor Loubna Kfafi Wins Afdal Award in Beirut
September 22, 2026
2 weeks ago
Ihab Ou-ouda
The Meknes-based physician was recognized at the ninth Afdal Awards for an approach that combines aesthetic...
Bar à Boucles, LS Cosmetics Founder: Curly Hair is Not a Problem to Be Fixed
September 21, 2026
2 weeks ago
Aya El Maguiri
“The goal is for Bar à Boucles and LS Cosmetics [...] to be trusted references where people can come...
Bobbi Brown Cosmetics Hosts Experiential Dinner in Marrakech
September 16, 2026
3 weeks ago
Hiba Khalil
The German arm of the beauty brand took its latest campaign to the red city countryside.
Jennifer Lawrence Brings Dior Beauty Glamour to Venice
September 15, 2026
3 weeks ago
Aya El Maguiri
The Oscar-winning actress stars in a new Dior Beauty campaign, which took place at tHotel Cipriani, blending...
A Simple Routine For Your Back-to-School Season
September 10, 2026
1 month ago
Aya El Maguiri
A new school year calls for new notebooks, new routines, and maybe a little more love for the skin you...
How to Bring Your Hair Back to Life After Summer
September 9, 2026
1 month ago
Kaoutar Elmhamdi
While you were having fun all summer, your hair was quietly screaming for help.
'Vaseline' Becomes 'Baseline' in Viral Korean Pronunciation Joke
August 31, 2026
1 month ago
Ihab Ou-ouda
Vaseline has temporarily embraced an internet joke after a Korean creator’s pronunciation turned the...
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