Rabat – Malika El-Maslouhi posed for Jimmy Choo’s 2022 summer beach campaign which was released early this week, just after taking part in Zara’s and Anthropologie’s campaigns last month.
Following Hailey Bieber, the 23-year-old supermodel is the face of the British shoes and fashion wear brand Jimmy Choo.

El-Maslouhi celebrated the news in a  March 18 Instagram post, saying “summer vibes with Jimmy Choo! Campaign finally out babes! I appreciate everyone that made this beautiful shoot come true.”

The model shared behind-the-scenes shots of the beach capsule collection, wearing pieces from Jimmy Choo’s 2022 summer beach campaign, marked by vibrant colors, and accessories for beachside holidays.

El-Maslouhi was born in Italy to a Moroccan father and an Italian mother and started modeling when she was 18. Since then she has become a prominent name in the fashion industry.
She quickly raised her profile and established her name since her modeling debut. Her presence was noticed on the runways of renowned fashion houses such as Dior, Chanel, Valentino, and Jacquemus.

Read also: Moroccan-Italian Malika El-Maslouhi is The Face of Dundas Fall 2021 Collection

The rising Italian-Moroccan model is signed with agencies in Paris, London, and Barcelona. She also serves as an ambassador to the luxury womenswear label La Perla’s beauty line. 
Recently, the supermodel joined the jewelry confectioner Ishkar to launch handmade necklaces by Kabul-based jewelers, including the “Malika Choker”, a gold-plated piece priced at $101 each (MAD 915).

Nearly 20% of the revenues will be donated to the Turquoise Mountain Foundation, a Scottish NGO that supports small businesses in Afghanistan and the Middle East.

Last year, she walked for fashion houses in London, New York, Paris, and Milan.

In 2020, the American fashion magazine Vogue named Malika El-Maslouhi one of the best performers at New York Fashion Week (NYFW). Moreover, Malika starred in many Vogue cover stories featuring gowns by Ashi, Dior, Iris van Herpen, and more. 

El-Maslouhi’s career continues to flourish as her fame grows among the ranks of fellow worldwide top models.