Moroccan-American rapper Karim Kharbouch, widely known by his stage name French Montana, has once again paid tribute to his Moroccan roots. The rapper collaborated with Skeleton Concept, a French atelier that specializes in watch customization, and the designer Kevin Novitch, to create a customized Rolex Daytona Skeleton with the colors of the Moroccan flag.

French Montana’s New Rolex Daytona Celebrates His Moroccan Roots

Moroccan-American rapper Karim Kharbouch, widely known by his stage name French Montana, has once again paid tribute to his Moroccan roots.

The rapper collaborated with Skeleton Concept, a French atelier that specializes in watch customization, and the designer Kevin Novitch, to create a customized Rolex Daytona Skeleton with the colors of the Moroccan flag.

Announcing the collaboration in an Instagram post, Novitch noted that he has been working on the project alongside Skeleton Concept and French Montana for one year.

Novitch detailed that he “suggested the idea” to French Montana and then designed the watch in accordance with the rapper’s vision.

French Montana wanted to represent the essence of the Moroccan flag, red and green – the colors of blood and hope. “This intricate timepiece created with his cultural roots in mind by Skeleton Concept is all about originality, precision, and quality,’’ the rapper said.

The Rolex Daytona is one of a kind in the world, with its green Sapphire Bezel and red numbers. The Chrono on the left side with Arabic numbers is also a world premiere. French Montana is the first American rapper to have his own collaboration on Rolex Daytona.

The French Montano Concept. Source: French Montana’s instagram

The Moroccan-American rapper, who is one of the most recognizable icons in the American and worldwide rap industry, grew up in Casablanca before moving to New York at the age of 13.

Also of Moroccan descent through his grand-parents, Kevin Novitch said he feels “proud to have been involved in the project as a designer and creative director.’’

This is not the first time that French Montana has paid homage to his country of birth. The Moroccan-American rapper previously released a Morocco-inspired clothing line and an album titled “Montana’’ which includes elements of Arab, Moroccan, and Islamic culture. He is also an ambassador of “I stand with immigrants” in recognition of his own trajectory and life story.