Marrakech – Morocco’s National Tourism Office (ONMT) has tapped Finn Partners to lead its marketing efforts in China.
With this new partnership, the country is setting its sights on attracting more Chinese tourists, aiming to elevate its appeal and visibility in the Asian market.
Finn Partners will bolster ONMT’s efforts with a robust mix of PR strategies, influencer marketing, social media content, events, and brand partnerships.
Building on Morocco’s recent recognition as Africa’s leading destination in 2023, the country is now setting its sights on breaking into the world’s top 10 most popular tourist destinations by 2026.
“Morocco has maintained a long-standing and amicable relationship with China,” stated Hicham Bellaziz, chief representative of the ONMT in China.
“Traveling to Morocco offers Chinese tourists a truly adventurous journey that includes authentic cultural immersion, natural wonders, diverse outdoor activities, world-class luxury, and a host of wellness and mindfulness experiences.”
Finn Partners will work to showcase Morocco as an “awe-inspiring destination,” boosting its profile in the Chinese market and enticing travelers to choose Morocco for their next adventure.
“We are excited about the appointment and are confident in our ability to establish a strong foundation to elevate ONMT’s marketing efforts to new levels,” said Jenny Lo, managing partner of Finn Partners China
The ultimate aim is to deliver compelling narratives that capture Morocco’s unique charm and build partnerships to showcase its natural beauty, culture, art, and lifestyle, he concluded.
