Moroccans and their roots have a zest for life, just like this lemonade.
Marrakech – After more than twenty-five years in the shadows, La Cigogne, the legendary Moroccan lemonade brand, is making a triumphant comeback.
Originally established in 1929, this beloved drink is being revived by Société des Boissons du Maroc (SBM), blending nostalgia with a fresh, modern twist.
For many Moroccans, La Cigogne is more than just a beverage; it’s a symbol of joy, connection, and cultural heritage.
Despite being off the market since 1997, the brand has never faded from collective memory.
Its iconic logo and elegantly spiraled bottle design remain etched in the minds of consumers, representing the essence of carefree summer days and family gatherings.
SBM’s General Director expressed pride in breathing new life into this classic brand, stating, “We’ve managed to recreate the fizz and unique flavor of La Cigogne while adapting the ingredients for today’s consumers. Out with the chemicals and in with 100% natural goodness.”
The reimagined La Cigogne boasts all-natural lemon flavors and significantly less sugar, catering to today’s demand for healthier, more authentic products.
With a commitment to quality and sustainability, this iconic drink is not just a blast from the past; it’s a forward-thinking option that respects both the planet and its drinkers.
In an exciting move towards sustainability, La Cigogne will hit the shelves in eco-friendly packaging.
Consumers can look forward to glass bottles that are returnable and reusable, as well as aluminum cans that are fully recyclable.
This eco-conscious approach aligns with a broader trend in the beverage industry, focusing on responsible consumption and environmental protection.
Even more enticing is the local manufacturing of La Cigogne, promoting short supply chains that support Morocco’s economy.
This dedication to local sourcing reflects a growing consumer preference for products that are not only good for us but also good for our communities.
La Cigogne isn’t just aiming to charm the nostalgic; it’s also setting its sights on new generations.
This beloved brand aims to create fresh memories for today’s consumers while preserving its historical identity.
Imagine sharing a chilled bottle of La Cigogne during a family picnic or enjoying a can at a summer festival, this drink is poised to become the backdrop for countless new stories.
So, get ready, Morocco! Whether you’re reminiscing about childhood summers or creating new memories, La Cigogne is back to make every moment a little sweeter.
Cheers to a refreshing revival that’s not just good for the taste buds but also great for the planet.
