The style icon’s recent visit to Marrakech highlights the city’s growing appeal as a luxurious destination that blends rich tradition with modern elegance.
Casablanca – When it comes to effortlessly blending elegance and adventure, Nicky Hilton knows how to make an entrance.
Known for her impeccable style, Hilton’s attendance underscored the event’s global appeal.
As the younger sister of Paris Hilton, Nicky has built her own legacy, establishing herself not only as a socialite but also as a savvy businesswoman.
With a net worth of $50 million, Hilton has shown that her influence extends far beyond the Hilton family’s hotel empire.
The American socialite and entrepreneur who turned heads as she walked the red carpet at the FTA Awards event in Marrakech, held in the opulent surroundings of the Moroccan city that’s become a magnet for the world’s elite.
With Princess Lalla Hasnaa and members of Qatari royalty in attendance, Hilton joined fashion heavyweights and designers to celebrate creativity at this cultural crossroads of tradition and modernity.
Flashback on FTA
The Fashion Trust Arabia (FTA) Awards held its sixth edition at the historic El Badi Palace in Marrakech on October 25, marking a new chapter by relocating from its traditional Doha venue to Morocco.
This event, dedicated to elevating Arab designers, was co-chaired by Sheikha Al-Mayassa bint Hamad Al-Thani and Tania Fares, and featured a royal appearance by Morocco’s Princess Lalla Hasnaa.
The move to Marrakech not only highlighted Moroccan culture and fashion but also celebrated diverse talents from the Arab world.
The FTA is known for promoting talented designers from the MENA region, offering them a platform to gain global exposure.
This year, Marrakech provided a breathtaking backdrop, with the event honoring the city’s timeless craftsmanship and unique influence on the world of design.
For Hilton and her fellow attendees, the event highlighted how Moroccan style – with its vibrant colors, rich textures, and artisanal roots – resonates deeply in global fashion circles.
Who was there
The Fashion Trust Arabia event brings top designers and creators from around the world to spotlight emerging talent in the Middle East and North Africa.
It’s not just a fashion show; it’s a celebration of culture and style that bridges East and West.
The star-studded evening was attended by global and regional celebrities, including Nicky Hilton, socialite Lady Eliza Spencer, and actress Angela Bassett, who co-hosted the event with Egyptian actor Ahmad Helmy.
Esteemed figures from the fashion industry, such as Balmain’s Olivier Rousteing and Lebanese designer Zuhair Murad, served as judges, further amplifying the event’s prestige.
With its opulent venue, an after-party set by DJ Karrouhat, and a guest list of influential figures, the event showcased why Marrakech is becoming a premier fashion and cultural destination.
This dynamic evening blended royal elegance, international fashion influence, and Arab creativity, embodying both the spirit and ambition of Fashion Trust Arabia’s mission to support and elevate regional talent.
Why is Marrakech the ultimate celebrity magnet
Marrakech, known for its blend of traditional Moroccan culture and high-end modern luxuries, recently hosted an exclusive event that drew international attention.
The city’s rich history and unique allure have made it a hotspot for elite gatherings, especially as it continues to rank among the world’s best vacation destinations.
In fact, Marrakech is regularly included in prestigious travel lists, such as TripAdvisor’s top global destinations.
Its combination of vibrant souks, historic palaces, and world-class accommodations offers visitors an unforgettable experience and endless Instagram-worthy spots.
In true Hilton fashion, Nicky embraced Marrakech’s vibrant spirit, exploring its ancient architecture, dazzling palaces, and intricate marketplaces.
For Hilton and her fellow attendees, Marrakech offered more than stunning backdrops; it’s a place where design inspiration flourishes, bringing together Moroccan craftsmanship with contemporary style.
The city’s rich history and unique allure have made it a hotspot for elite gatherings, especially as it continues to rank among the world’s best vacation destinations.
In fact, Marrakech is regularly included in prestigious travel lists, such as TripAdvisor’s top global destinations.
Its combination of vibrant souks, historic palaces, and world-class accommodations offers visitors an unforgettable experience and endless Instagram-worthy spots.
‘Red city’ tops the bucket lists
From luxury events to casual explorers, Marrakech has something for everyone.
The “Red City” is renowned for its warm climate, stunning architecture, and famous landmarks like the Jardin Majorelle and Bahia Palace.
Its colorful streets and lively atmosphere attract celebrities, influencers, and travel enthusiasts alike, making it a go-to for an authentic and lavish escape.
Whether you’re inspired by Nicky Hilton’s travels or dreaming of a bucket-list-worthy destination, Marrakech should be at the top.
It’s where Moroccan tradition meets modern luxury in one extraordinary location.
The ultimate style escape
Hilton’s visit to Marrakech, and her presence at Fashion Trust Arabia, reflects a new trend: Marrakech isn’t just for explorers; it’s a mecca for those who want to revel in its old-world beauty while partaking in modern luxury and artistry.
It’s a must-see destination where art, fashion, and tradition collide beautifully, leaving visitors with unforgettable memories.
