What if the secret to redefining beauty in Morocco was hidden in the spirals of natural curls, waiting to be celebrated instead of tamed?

Fez – For years, curly hair in Morocco has been seen through a lens of stigma, with societal beauty standards favoring straightened or chemically treated hair. 

This perception has left many girls feeling pressured to hide their natural curls. 

However, a new wave of influencers has sparked a cultural shift, empowering Moroccan women to embrace their curls with pride.

Soukeina Guenaoui

Soukeina Guenaoui, widely recognized for her blog and Instagram presence, has played a pivotal role in reshaping attitudes toward curly hair. 

She shares homemade mask recipes and hair care tips that promote healthier curls through her social media platforms. 

Guenaoui is also a hairstylist specializing in curly hair. She was previously based in Morocco but now works in Dubai.

Her content features natural remedies, making them accessible to her audience while instilling a sense of self-love and confidence in their natural beauty. 

Soukeina’s approach has inspired countless Moroccan women to embrace their curls as part of their identity.

Naturally Siham

Taking the movement a step further, Naturally Siham made history by opening a salon only dedicated to curly hair. Her salon provides specialized services, from curl hydration treatments to styling, tailored to the unique needs of textured hair. 

This space offers professional care and serves as a haven where curly-haired women feel seen and celebrated. 

What makes her unique is her personalized approach to hairstyling. 

Before confirming your appointment, she takes the time to have a phone call with you, discussing your hair’s condition and carefully explaining how much of the damaged areas she plans to cut. 

She ensures you’re comfortable with the process by asking if you’re ready for that transformation, considering not just the cut, but your hair’s overall health.

Chadia Arsalan

Chadia Arsalan has shown that curly hair can be both classy and professional. 

Through her social media and public appearances, she challenges the notion that curls are unsuitable for formal or professional settings. 

Whether attending events or participating in photo shoots, Chadia’s polished looks highlight the versatility and elegance of curly hair. 

Her advocacy reminds Moroccan women that they don’t need to straighten their hair to fit societal expectations.

Go curls!

Together, these influencers are reshaping the narrative around curly hair in Morocco and worldwide.

They encourage women to see their natural hair as beautiful and worthy of celebration. 

Their collective efforts have sparked a broader movement, inspiring young girls to take pride in their curls and reject outdated beauty standards.

As this movement grows, it continues to empower Moroccan women to embrace their unique features and redefine what beauty means in a modern, inclusive society.

Read more: The Curly Hair Paradox in Morocco: From Bullying to a Social Media Trend