This year, the festival is all about celebrating the literary sparks and cultural connections that make Marrakech the ultimate playground for creative minds.

Marrakech –  Yet another cultural opportunity is on the books in Marrakech, as the city welcomes back the English Book Festival, a celebration of stories, creativity, and cultural connection. 

And trust me, this isn’t your average book fair.

On a breezy Tuesday morning this past week at JAAL Riad Resort, the movers and shakers of the literary world gathered to unveil what’s in store to the press. 

From January 17 to 19, the Dar El Bacha Museum of Confluences will transform into a haven for book lovers. 

Imagine – a centuries-old architecture meeting the buzzing energy of modern storytelling. 

Marco Cremonini of Costa Morocco added a touch of suspense as he teased the winner of the first-ever National Costa Goldex Book Award. 

Mark your calendar for January 18 to witness the big reveal and a ceremony that promises to be nothing short of dazzling. 

After all, who doesn’t love a little drama with their literature?

This year’s festival isn’t just about the written word — it’s about celebrating how stories bring us together. 

Salima AitM’Bark from the museum is set to share how Dar El Bacha’s rich history intertwines with the festival’s mission. 

And for the design buffs, Cédric Gatillon from ESAV will dive into a new collaboration with the school’s Graphics Department, proving that storytelling is as visual as it is verbal.

But wait, there’s more. The festival even has fun in store for the little ones. 

With Natasha Compton from the British Academy School and Maha El Madi from the Dar Bellarj Foundation on board, the children’s program is shaping up to be a magical gateway to the world of books.

What really stood out at the organizer’s press briefing? The festival’s gratitude to its partners — because behind every great event is a powerhouse team. 

From Travel Link making sure everyone arrives in style to Aynnaka handling tickets like pros and La Rôtisserie de la Paix fueling the fun, it’s a collaboration worth applauding.

So, whether you’re there for the gripping author interviews, ready to take the mic at an open-mic session, or hoping to ignite a love for books in your child, Marrakech is calling. 

Will you answer?