The survey shows Morocco’s consumer confidence is high, signaling the average citizens’ positive outlook on market conditions.
Marrakech – Yesterday, Al-Sabah newspaper published an article about a significant shift in Moroccan consumer habits, particularly regarding shopping during discount seasons.
Despite the frequent sales events throughout the year, their frequency has not diminished the demand for these offers.
In fact, many shoppers have become experts in finding the best opportunities, with some even purchasing ready-to-wear clothing and other products on sale, only to resell them later via social media platforms for a profit.
The report also revealed a notable increase in personal spending over the past two decades, with individual expenses rising by 50%.
According to a study by the National Observatory for Human Development, the average monthly expenditure has jumped from MAD 8,280 to over MAD 19,000 (around $1,900.)
As for fashion, the survey found that Moroccans are now spending an average of MAD 500 ($50) a month on clothing.
Many individuals have established regular shopping budgets to keep up with the latest trends, acquire new products, and explore services.
Shopping centers are not only offering diverse discounts, but also incorporating services like financing options for those looking to make larger purchases.
With local bank representatives available on-site, shoppers can access flexible payment plans for various products.
Furthermore, the electronics and home appliance sections are seeing particularly high numbers of visitors, especially during weekends.
Discounts in collaboration with manufacturers are prompting families to upgrade their old appliances, with many opting for new smart TVs, which have become more affordable due to technological advancements and falling prices.
The sales season has now become a key shopping period for all social classes, providing an opportunity for individuals, especially those with lower to middle incomes, to purchase items they otherwise could not afford.
The major shopping malls have embraced this uptick in demand, offering a wide range of products that cater to different budgets, making the consumer the ultimate beneficiary of this retail boom.
