Marrakech Hosts International Conference on Innovation and Tourism Investment

Global leaders and experts are gathering in Marrakech to explore how innovation and investment can shape the future of tourism.

Fez– The International Conference on Technological Innovation and Tourism Investment is kicking off today in Morocco’s “Red City” of Marrakech.

The Moroccan Agency for Tourism Development (SMIT) joined forces with Morocco’s Ministry of Tourism and UN Tourism to organize the event.

The conference will focus on the connection between innovation and investment in the tourism sector.

High-profile participants include Zurab Pololikashvili, Secretary-General of UN Tourism, Fatim-Zahra Ammor, Morocco’s Minister of Tourism, Handicrafts, and Social and Solidarity Economy, Karim Zidane, Minister Delegate in charge of Investment and Policy Evaluation, and Imad Barrakad, Director General of SMIT.

Leading experts in tourism and investment will also join the discussions.

This gathering will explore global trends in using technology to boost tourism. It aims to encourage investment in smart solutions and support digital transformation for small and medium-sized businesses in the sector.

According to the organizers, the conference provides an opportunity for industry leaders to exchange ideas and strategies for sustainable growth.

In addition to discussions, the event will feature an awards ceremony recognizing start-ups that participated in a competition organized by SMIT and UN Tourism.

These start-ups have developed innovative projects addressing the challenges facing modern tourism.

The organizers presented the competition as a platform chance for emerging businesses to showcase their solutions and gain valuable support for further development.

Several important partnerships will be announced during the conference. These collaborations highlight Morocco’s commitment to becoming a top global destination by fostering innovation and investing in advanced tourism solutions.

With its rich cultural heritage and dynamic tourism sector, Morocco continues to focus on building a strong ecosystem of innovation.

By promoting creativity and local expertise, the country aims to solidify its position on the international stage and boost its tourism appeal.

The International Conference on Technological Innovation and Tourism Investment promises to be a key event for advancing Morocco’s tourism sector, fostering collaboration, and embracing cutting-edge solutions for the future.