What was this special day like for you growing up in Morocco?

Marrakech – Achoura is a day of commemoration in Islam. It occurs on the 10th of Muharram, and this year is projected to fall in July. 

For Sunni Muslims, this sacred day marks commemorates the day Moses parted the Red Sea and the salvation of the Israelites.

In Morocco, Achoura is celebrated with both religious and cultural practices.

In some regions of Morocco, children participate in festivities by wearing new clothes, and there may be processions or gatherings in neighborhoods. 

From water fights to sweet treats, it’s a celebration that brings pure joy. 

During Achoura, the streets transform into a playground for kids, who eagerly splash water on each other. 

It’s an unpredictable, fun-filled tradition where no one’s safe from a sudden soaking!

The souks come alive with toys — drums, dolls, spinning tops, and more. 

Kids roam the markets, excitedly picking their favorites to take home. 

For a few days, it’s like a toy store takeover, and every child’s wish comes true.

No Achoura celebration is complete without the rhythmic beats of “taarija” drums echoing through the streets. 

Kids take turns drumming away, adding to the lively atmosphere (sorry to the neighbors who might not be quite as thrilled!).

As the evening sets in, kids light small fireworks and gather around bonfires, filling the night with sparkling lights and warmth. 

It’s a magical part of Achoura that never fails to bring out the wonder in everyone.

Dried fruits, nuts, and chebakia — Achoura offers an endless supply of sweet treats. 

Kids snack away throughout the day, savoring every bite and enjoying all the special flavors of the season.

Though Achoura is filled with excitement, it’s also about teaching kids to share. 

Many children take part in giving to those in need, learning the true spirit of the holiday — spreading joy and kindness to others.

Which one did you used to do? Let us know your favorite Achoura memories!