True luxury is not about wearing a famous name. It is about wearing something that lasts, feels good, and is made with care.
Fez – Expensive does not always mean better, yet why does that not stop the crushing majority of us from buying prohibitively expensive products that may not be worth a quarter of their selling prices?
The thing is, luxury brands sell a dream. They make us believe we are special when we wear their products.
Another sad truth is, that most luxury items are not worth their high price. This means we do not pay for better quality; we pay for the name.
Big brands spend millions on advertising. They use celebrities, social media, and fashion shows to make their products seem exclusive.
They create an illusion that wearing their clothes, bags, or shoes will make us important. But what are we really paying for?
In many cases, luxury items are made in the same factories as cheaper brands. The materials are not always the best, and the cost of making them is much lower than their selling price.
For example, a handbag that costs $3,000 might only cost $200 to make. The rest of the price comes from branding, marketing, and store costs.
Does high price mean high quality?
Many people think expensive means better. This is not always true, however.
Some luxury products are well-made, but many are not much better than mid-range brands.
You can find the same quality in other stores for a fraction of the price.
Some brands even use cheaper materials while keeping their prices high.
They know people will buy because of the name tag. They count on the idea that people want to show off a logo, not check the stitching or fabric.
Why do we buy it?
We buy luxury brands because of society. People want to feel important and successful.
Owning an expensive bag, watch, or pair of shoes makes them feel like they have made it in life.
Social media makes this worse. Seeing influencers and celebrities in luxury brands makes us want the same things.
But in reality, we are just advertising for the brand. When we wear a logo, we are giving free marketing.
We become walking billboards, showing others that we are part of the trend.
Instead of spending thousands on a name, it is better to focus on quality. Many small brands offer amazing products without the high price.
Looking at materials, craftsmanship, and durability is more important than a logo.
True luxury is not about wearing a famous name. It is about wearing something that lasts, feels good, and is made with care.
The next time you see an expensive brand, ask yourself: am I buying quality, or am I buying the illusion? The choice is yours.
Read also: The Age of Conspiracy: Why Some People See a Hidden Agenda Everywhere
