Marrakech – Just when we thought Casablanca couldn’t get any sweeter, a little piece of Belgium decided to settle in Racine — and no, it didn’t bring chocolate, it brought gaufres.
The kind that makes you forget your diet, your deadlines, and maybe even your ex.
After wooing taste buds at M Avenue in Marrakech (yes, that waffle shop your cousin wouldn’t shut up about on Instagram), Waffle Factory has officially opened its second Moroccan address — this time in the ever-chic neighborhood of Racine.
It’s like your favorite street food cart went on a European exchange program and came back with a French accent and better toppings.
These waffles? They’re not your basic brunch plate.
We’re talking secret-recipe dough, crispy on the outside, melt-in-your-mouth on the inside, with toppings that swing between “decadent dessert” and “I could totally eat this for lunch.”
Sweet or savory? That’s between you and your cravings.
And while it may sound like a waffle fever dream, Waffle Factory isn’t new to the game.
With 90 locations worldwide and a #1 spot in Capital magazine’s fast-food ranking (yes, really), the brand has mastered the art of serving quick, satisfying bites without sacrificing that je-ne-sais-quoi Belgian flair.
But more than just food, it’s the vibe. You walk in and instantly feel like you’re in a modern-day European cafe — warm lights, clean lines, and the unmistakable smell of something delicious being pressed into golden perfection.
So, Racine dwellers (and anyone willing to Uber across town for carbs), prepare yourselves: your casual coffee runs may just turn into full-blown waffle dates. And honestly? We’re not mad about it.
