Marrakech – On June 2 and 3, the quiet-yet-strategic town of Benguerir is getting a little louder.
The national edition of the Future Leaders Challenge (FLC) is rolling into town — and trust me, it’s more than just a conference.
It’s a spotlight, a stage, and a starting line for over 150 of Morocco’s brightest young minds to step up and show the world what hospitality leadership looks like in real time.
And where better to host this than at Mohammed VI Polytechnique University (UM6P), a campus that looks like it was built for the future (because, well, it was)
Solar panels, palm-lined pathways, and the energy of minds working overtime. It’s giving innovation with a side of couscous.
But let’s back up a second. Why is hospitality suddenly having a moment?
Here’s the tea: with CAN 2025 and the FIFA World Cup 2030 around the corner, Morocco isn’t just playing host — it’s rewriting the rulebook.
That means our hotels, restaurants, and tourism experiences can’t just be good.
They have to be unforgettable. Seamless. Sophisticated. The kind of service that makes someone say, “Wow, I didn’t know Morocco had it like that.”
Now let me introduce you to FLC. This two-day challenge isn’t just about pretty PowerPoints or dreamy destination pitches.
It’s about cracking real-world problems with the kind of fresh, fearless thinking only a Gen Z brain can deliver.
It’s about students, CEOs, policymakers, and hoteliers sitting at the same table — and for once, the students might just steal the show.
And let’s talk power players. The event’s strategic council reads like a who’s who of hospitality: Accor, Hilton, SMIT, CNT, and the rest of the glittering acronym crew.
It’s giving mentorship, it’s giving momentum, and — most importantly — it’s giving Morocco a seat at the global table.
So yes, this is a competition. But it’s also a call to action.
Because we need more than hotel managers. We need visionaries. People who can design experiences that are inclusive, sustainable, and — dare I say — sexy. (There, I said it.)
We need leaders who think like entrepreneurs but serve like artists. We need the kind of leadership that doesn’t wait for permission. It creates its own invitation.
Whether you’re a student, an executive, or just someone who likes your tagine with a side of ambition—this is your moment to lean in.
Because leadership isn’t born. It’s built.
And if you ask me, it starts in Benguerir.
Curious about the next edition? Register for FLC Morocco 2026 or follow the Future Leaders Challenge MEA on LinkedIn to keep up with the minds who might just redefine Moroccan hospitality.
