Heritage Days: Samira Haddouchi Dazzles as Moroccan Caftans Light Up Prague

Samira Haddouchi brought Moroccan couture to Prague, and left the city mesmerized.

Fez – For two elegant spring days, the cobbled streets of Prague felt a little closer to the souks of Fez and the ateliers of Rabat.

On May 17 and 18, the Czech capital hosted the Moroccan Cultural Heritage Days, a vibrant showcase of Moroccan artistry, tradition, and style.

At the heart of the celebration? A caftan catwalk that turned heads and turned up the volume on cultural diplomacy, led by none other than Morocco’s queen of couture, Samira Haddouchi.

Held at the historic Troja Palace, the opening ceremony was a regal affair. It was attended by a star-studded guest list of political and diplomatic figures, including former Czech presidents and prime ministers.

But while the location was grand, all eyes were on Haddouchi’s caftans, which glided down the runway with a grace that felt both timeless and completely of-the-moment.

Haddouchi, who was born in Tangier and trained in Paris and Montreal, is no stranger to international stages.

Her designs have walked the runways of Milan, London, and Dubai, and have even been worn by icons like Whitney Houston.

But Prague gave her the chance to do something more meaningful than simply showcase fashion, it was an opportunity to tell a cultural story through fabric, form, and finesse.

“Our vision is to foster a dialogue between Moroccan cultural heritage and current fashion trends,” Haddouchi explained in a press release.

“It’s about making the caftan timeless, a piece that is passed down and inspires.”

And that vision came to life. Haddouchi’s designs married traditional Moroccan craftsmanship with bold silhouettes and fresh flourishes, proving once again that heritage doesn’t mean being stuck in the past.

Instead, her caftans felt alive, proudly Moroccan, yet universally elegant.

Style speaks all languages

The Moroccan Cultural Heritage Days were organized by the Embassy of Morocco in Prague in partnership with the Joussour Association for Arts and Creation.

Beyond fashion, the program included performances, craft exhibitions, and, of course, Moroccan cuisine.

Nearly 300 influential guests from across the political, diplomatic, and cultural spheres attended, reinforcing the power of culture to build bridges, and tempt taste buds.

For Czech attendees, it was an immersive window into Morocco’s depth and diversity. For Moroccans abroad, it was a celebration of pride and identity.

And for Samira Haddouchi, it was one more stage on her mission to dress the world in Morocco’s finest.

By the time the event wrapped up in one of Prague’s main squares, the fashion show was a reminder that style speaks all languages, and that when a caftan moves, it carries centuries of story in every stitch.