Hollywood’s Cleanest Scandal: Sydney Sweeney’s Bathwater Soap

It’s supposed to smell like a walk through the woods, and, apparently, Sydney Sweeney’s tub.

Fez – Sydney Sweeney just turned her bathwater into skincare, and the internet can’t decide if it’s iconic or insane.

You read that right. Sydney Sweeney, the Emmy-nominated actress, producer, and Gen Z dream girl, has bottled her own bathwater.

Sort of. In what might be the most bizarre beauty launch of 2025, she’s teamed up with men’s grooming brand Dr. Squatch to create a limited-edition exfoliating soap… made using her actual bathwater.

Yes, welcome to the golden age of marketing stunts where nothing is sacred, not even your loofah.

The soap, cheekily named Sydney’s Bathwater Bliss, was born out of internet chaos.

After Sweeney starred in a Dr. Squatch ad earlier this year, fans couldn’t stop joking (and maybe not joking?) about wanting her bathwater.

Instead of ignoring the noise, she did what any self-aware, PR-savvy celebrity would do: she leaned all the way in.

“You kept asking about my bathwater after the @drsquatch ad… so we kept it,” she announced on Instagram, complete with a wink. “Introducing Sydney’s Bathwater Bliss, a very real, very limited-edition soap made with my actual bathwater.”

What’s in this soap, anyway?

Besides the bathwater (which, let’s be honest, is probably more symbolic than sloshed in by the gallon), the bar contains pine bark extract, exfoliating sand, and a clean foresty blend of pine, Douglas fir, and moss.

It’s supposed to smell like a walk through the woods, and, apparently, Sydney Sweeney’s tub.

Let’s be clear: this is no gimmicky bar that just sits pretty. According to Sydney herself, the soap “actually smells incredible and delivers like every other Dr. Squatch product I love.” She calls it “weird in the best way,” which also happens to be the unofficial motto of the entire internet right now.

The goal? To get guys to think twice about what they’re putting on their skin. Natural products, cheeky messaging, and a little celebrity dust (literally), it’s a marketing cocktail that somehow works.

So… how much for a scrub with Sydney?

Each bar of Sydney’s Bathwater Bliss will cost $8 and officially drops on June 6 via the Dr. Squatch website. Only 5,000 bars will be available, making it a collector’s item for skincare junkies, Sweeney stans, and anyone who enjoys owning culturally absurd artifacts.

Before the launch, 100 lucky people can win a bar by entering a giveaway. To be eligible, just follow Dr. Squatch on Instagram, like the post, and leave a comment.

Or skip the socials and enter through the online form on their official site by June 4.

Whether you find it genius, gross, or just plain hilarious, Sydney Sweeney has pulled off something impressive: she’s made people care about bar soap.

In a world where attention is currency, that’s worth more than gold or bathwater.

And let’s be honest: this is probably the cleanest scandal Hollywood’s seen in a while.