Pandora Opens New Store in Marrakech’s M Avenue

A seventh store in just one year? Pandora is clearly on a roll in Morocco.

Fez – Pandora is not slowing down. The world’s biggest jewelry brand has just opened a sparkling new boutique in the heart of Marrakech’s M Avenue, one of the city’s most elegant and buzzing locations.

This marks store number seven in Morocco, yes, seven, in just a year. The brand now has a footprint in Casablanca, Rabat, Fez, Tangier, and, of course, Marrakech.

But this isn’t just another shop. The new boutique has been designed to elevate the entire shopping experience.

We’re talking a sleek, open layout, intuitive browsing zones, and interactive “gift areas” that guide you effortlessly through Pandora’s latest collections.

The cherry on top? A dedicated engraving station, exclusive to this store, where you can personalize your jewelry and turn a charm into a keepsake.

The space is very much in line with Pandora’s new “BE LOVE” campaign. At its core, the campaign celebrates love in all its forms, across generations, identities, and moments.

Whether it’s a symbolic charm, a dainty ring, or a shining necklace, every piece is designed to say something meaningful.

This boutique invites customers to explore how jewelry can turn emotions into timeless treasures.

To celebrate the opening, Moroccan actress and Pandora ambassador Ouidad Lemniai was there in person. Her presence added something special: connecting the brand’s global message to its growing community in Morocco.

Le 360 quoted Ahmed Lazrak, Pandora Morocco’s country manager, as saying that “opening on M Avenue is a key step in our mission to be even closer to our customers in Morocco.”

Marrakech is a city where tradition and modernity come together beautifully, just like Pandora’s spirit,” he added.

And he’s not wrong. Marrakech, with its mix of history, style, and global energy, feels like the perfect match for a brand that thrives on emotional storytelling and self-expression.

If you’re wondering where else to find Pandora across Morocco, here’s the current list of locations:

Casablanca: Aeria Mall, AnfaPlace

Marrakech: Carré Eden, M Avenue

Rabat: Le Carrousel Mall

Fez: Borj Fez

Tangier: Socco Alto

With each new opening, Pandora isn’t just selling jewelry; it’s creating spaces where stories, moments, and love are crafted into something you can wear.

And now, with this new store in Marrakech, that experience just got a little more personal.