Rabat – M Avenue is set to participate in the special European Roadshow in Paris and Madrid, organized by the Moroccan National Tourism Office, using this international opportunity to showcase the strengths of Marrakech – an iconic city on Morocco’s cultural and tourism scene.
The popular open air shopping center reflects the evolution of Moroccan tourism toward a more experiential, high-quality and sustainable approach and highlights an integrated urban scene through the art, gastronomy, hospitality, shopping, and events.
This aligns with the Kingdom’s mission to transform the country’s tourism offerings to be more sustainable for the future, representing a commitment to activities based on quality and experience.
The ONMT launched the European Roadshow under the banner, “Morocco, land of football,” however its partnership with M Avenue shows that Morocco is more than just a place for sport and has the capacity to provide a comprehensive tourism experience.
Along with a number of other partner institutions, M Avenue is working to revolutionize the Moroccan cultural and tourism experience.
