Morocco’s biggest free summer music event is back with over 100 concerts across six beach cities.
Fez – Morocco’s biggest free music festival is back. From July 15 to August 21, the 21st edition of the Maroc Telecom Beach Festival will bring over 100 concerts to the country’s coastline, turning six beach cities into open-air music zones for locals and tourists alike.
This festival isn’t new. It’s been around since 2002, and over the years, it has become a regular part of summer in Morocco.
The idea is simple: free concerts on the beach, open to everyone, with artists from different genres and regions performing for live audiences.
For many, it’s one of the only major cultural events that feels truly accessible: no tickets, no barriers, just music.
The 2025 edition will stop in six cities: M’diq, Tangier, Al Hoceima, Martil, Saïdia, and Nador. The official launch will take place on July 15 in M’diq, and from there, the festival will roll out across the other cities with a total of 113 performances scheduled.
The musical lineup covers almost everything. Expect a mix of Moroccan styles: chaabi, pop, rap, reggada, and modern fusion, alongside oriental music, raï, and performances by Arab artists.
Some nights will spotlight rising talents, while others will feature bigger names. Local musical groups from each host city will also be part of the program, which has always made an effort to include regional acts.
This decision to include both national and local talent isn’t accidental. Maroc Telecom wants the festival to feel rooted in the communities it visits.
According to the organizers, one of the main goals is to create cultural events that are open, inclusive, and connected to their surroundings, not something imported or out of touch.
The company also sees the festival as more than just entertainment. By keeping it free and public, it aims to offer a space for all social groups to take part, especially in cities where cultural infrastructure might be limited.
At the same time, the influx of visitors, performers, and media attention can help boost local tourism and small businesses, especially during peak summer.
This year’s edition will feature new technical upgrades, including stages and sound systems that follow international standards.
Maroc Telecom says the quality of the infrastructure is on par with major global festivals, and that audiences can expect a well-organized experience across all locations.
Now in its 21st year, the Beach Festival is part of Maroc Telecom’s long-term strategy to support culture and youth in Morocco.
It’s not framed as charity or branding, it’s presented as a consistent, structured investment in public music, free expression, and cultural participation.
So, if you’re spending this summer in one of Morocco’s northern coastal cities, chances are there’s a concert waiting for you nearby.
No sign-up. No ticket. Just music, the sea, and the possibility of a good night out for everyone.
