Rabat – Louis Vuitton has named Jeremy Allen White as its newest brand ambassador. The appointment leverages White’s surging cultural influence and grounded authenticity to strengthen the brand’s connection with contemporary audiences.
New York actor Jeremy Allen White became famous playing chef Carmy in “The Bear,” winning three Golden Globes for the role. He also starred in “Shameless,” the short film “Cornflower,” and the movie “The Iron Claw.”
Jeremy Allen White’s association with Louis Vuitton commenced with appearances at the February SAG Awards and May’s “Superfine: Tailoring Black Style,” where he wore exclusive looks from the Parisian maison.
“Jeremy’s got a quiet confidence and authenticity that you can’t fake. It’s effortless. At Louis Vuitton, it’s about real people who move culture forward, and Jeremy lives that. We’re proud to welcome him into the family,” Louis Vuitton Men’s Creative Director Pharrell Williams stated.
The LVMH-owned brand further emphasized White’s alignment with its aesthetic in an official release, highlight, “With a refined personal flair and magnetic on-screen presence, he captures the essence of modern artistry: effortlessly blending style and elegance in harmony with Louis Vuitton’s signature.”
White joins an ambassadorial roster including J-Hope, BamBam, Felix, Jackson Wang, Callum Turner, Timothée Adolphe, Léon Marchand, Antoine Dupont, and Enzo Lefort.
Louis Vuitton’s partnership with Allen White follows the actor’s viral underwear campaign with American brand Calvin Klein for Spring 2024, which depicted the chiselled star walking around New York City in a pair of white boxer briefs, soundtracked by Lesley Gore’s hit, “You Don’t Own Me.”
