Fez — Saudi Arabia’s streetwear label “1886” has made its Parisian debut with a temporary boutique at the iconic Galeries Lafayette, signaling a bold new chapter for Gulf fashion on the global stage.
The move to Galeries Lafayette is a significant milestone for 1886, highlighting its growing influence and the increasing international appetite for authentic Saudi design. This collaboration introduces 1886 to a broader European audience.
Running till September 1, the pop-up features an exclusive capsule collection designed to capture the spirit of Saudi youth culture through progressive streetwear.
Founded in 2016 by Fahad Al-Jomiah and Khalid Al-Jammaz while studying in London, 1886 was born from a desire to merge music, art, and street movements into a homegrown brand with international appeal.
The duo’s dorm-room project has since become a mainstay in the Saudi fashion scene, with runway appearances at Riyadh Fashion Week and a growing cult following.
At its Paris pop-up, 1886 is showcasing a range of items, including hoodies, joggers, dresses, and accessories, that embody its core ethos of individuality, cultural fusion, and cutting-edge design.
The label is known for experimenting with technology and materials while staying rooted in regional identity, offering collections that are as durable as they are expressive.
The collection is also notable for its minimalist aesthetic, punctuated by bold graphics and conceptual details that reflect the founders’ multidisciplinary influences. The pieces draw inspiration from urban architecture, digital culture, and Saudi heritage, resulting in a visual language that is both global and distinctly local.
This international expansion aligns with a broader movement of Saudi designers gaining significant recognition abroad, marking a pivotal moment for the Kingdom’s burgeoning fashion industry on the global stage.
This trend is a testament to the innovative spirit and unique cultural perspectives that Saudi creatives are bringing to the forefront, challenging traditional perceptions and fostering a more diverse and inclusive fashion landscape.
In recent years, names like Honayda Serafi at Harrods and the Saudi Fashion Commission’s collaboration with Selfridges have highlighted the Kingdom’s creative ambition. With 1886 now featured in Galeries Lafayette, Saudi streetwear is no longer a local phenomenon—it is a global contender.
