If there is one key element that continues to influence traveler decisions before flights are even booked – it’s color.

Chefchaouen Joins Berlew Design Studio List of World’s Most Colorful Cities

Marrakech – Chefchaouen, Morocco’s iconic “Blue City,” has earned a spot on the list of the 20 most colorful cities in the world, according to a new ranking by Berlew Design Studio (BDS).

The Nottingham-based creative agency, known for its expertise in visual identity, unveiled the global list just in time for peak travel season — offering inspiration for travelers who chase beauty, vibrancy, and visual impact.

As summer approaches and holiday planning kicks off, destinations across the globe are competing for attention.

At Berlew, the belief is simple — color isn’t just a design choice; it’s a statement. Cities across the world have long used color to build memorable visual identities that resonate with tourists, creatives, and culture lovers.

In this latest global study, the studio identified cities that have transformed color into a defining feature — where the streets, buildings, and atmosphere are as visually captivating as the food, history, and scenery.

The result is a curated list of 20 destinations where color brings the urban landscape to life, chosen for their variety, vibrancy, and richness of hues – including Italy’s Burano, India’s Jodhpur, and Cuba’s Havana.

Why Chefchaouen stands out

Nestled in the Rif Mountains of northern Morocco, Chefchaouen is world-famous for its mesmerizing blue-washed buildings and calm, dreamlike ambiance.

From powdery pastels to deep indigos, the city’s streets are drenched in blue — a tradition believed to have spiritual origins and practical benefits, such as mosquito repellent and temperature control.

Originally founded in the 15th century, Chefchaouen blends Andalusian and Berber influences, offering not only visual delight but a deep cultural experience.

Its narrow alleys, artisanal shops, and peaceful mountain backdrop make it a favorite among photographers, artists, and travelers seeking a slower pace and a striking sense of place.

According to Berlew, Chefchaouen represents the perfect example of how color can define a city’s identity, turning a small mountain town into one of the world’s most instantly recognizable — and unforgettable — destinations.