Marrakech – Fifteen years after beginning her passionate journey in jewelry design, Moroccan creator Ihssane Rihani unveils her boldest vision yet, in Casablanca: Sydney Love, a jewelry boutique where elegance comes naturally.

There are jewelry stores, and then there is Sydney Love!

After a decade and a half of unwavering dedication to the art of fine jewelry, Rihani steps into a new era with the opening of her flagship store.

Nestled in a space that feels part-gallery, part-boudoir – this boutique is much more than a destination, but a declaration.

“This is more than a showcase,” she said. “It’s a sensual and visionary manifesto.”

With soft golds, layered textures, and a curated hush of refinement, Sydney Love is the physical embodiment of the designer’s mission: to magnify the multifaceted beauty of the modern woman.

Chic, glamourous, and unapologetically feminine, the space is a mirror to the women who walk through it – bold, graceful, and unafraid.

Guess what?

Each corner of the boutique has been imagined and designed by Rihani herself, drawing from years of listening, watching, and creating – and, above all, feeling!

The result is an orchestrated journey through four distinct worlds, each echoing a different feminine pulse.

  • The Refined Piercing Universe: A carefully curated selection of delicate pieces, where transgression is blended with tenderness – jewels that flirt with the ephemeral but are crafted to last.
  • The Bridal Odyssey: Signature wedding pieces that rewrite tradition with fierce femininity. Indeed, it’s a tribute to love – but also to daring!
  • The Talent Capsule: A rotating creative lab spotlighting emerging designers. Each season, there will be a new breath of vision – a place for the rare and the rule-breaking.
  • The Classic Collection: Timeless, discreet, always appropriate – whether gracing everyday errands or marking sacred milestones.

From Sydney Love, with amour!

A jeweler of emotions since 2011, Rihani’s pieces have always been confidantes. They tell stories of strength and softness, of rebellion and refinement.

And Sydney Love? It’s not just a store, ladies – It’s a call to action. An invitation to women who dare to “break the glass ceilings.”