There are summers... and then there are M Avenue summers. The kind where the heat isn't just from the sun, but from the music, the laughter, and the clink of cocktail glasses under fairy lights.

And Just Like That… Marrakech Found Its Groove

So there I was, strutting down the sun-drenched stretch of M Avenue, when it hit me — not the heatwave (though that too), but the unmistakable feeling that something magical was brewing. Something that smelled like coconut sunscreen, sounded like a DJ spinning under a sky of stars, and tasted like the second mojito being half off.

From July 31 to August 24, Marrakech’s most glamorous promenade isn’t just hosting a festival — it’s throwing a season-long soirée, equal parts style, soul, and sensory indulgence. Think: live DJ sets every weekend night, creativity-fueled kids’ workshops by day, and more photo ops than a Vogue party in the Hamptons. (Note to self: wear something Instagram-worthy. Always.)

And because Marrakech never does anything halfway, there’s also a Grande Tombola Estivale. Translation: spend 300 Dhs and you just might walk away with an iPhone 16, a Nintendo DS, or a spa escape that could make even your stress go on vacation. The urn (yes, it’s that kind of classy) awaits your lucky ticket every week at Meydene.

But no summer fantasy is complete without a few gastronomic love affairs. Gourmet Collection’s hottest spots are dialing up the flavor and the flirtation:

At Douar, traditional Moroccan beats meet Gnaoua grooves every weekend. And with a Happy Hour that’s basically drinks playing two-for-one Tinder, the night is young… and buzzed.

Akira Back is shaking things up with a tapas menu that’s as bold and curated as a Manhattan wardrobe. Add a live sax, DJ, and a singer? Suddenly, sushi became foreplay.

Over at Café Grec, Mediterranean nights unfold to the tune of live guitar and soulful vocals. It’s giving: sunset, sea breeze (real or imagined), and maybe a dreamy Greek summer romance.

And if things get too hot to handle, Toro by Richard Sandoval turns up the Latin fever with a live band and sharing menus built for duos who don’t mind getting a little messy — with food or feelings.

I couldn’t help but wonder… is M Avenue not just a place, but a state of mind? A world where summer is less about escaping, and more about arriving — in style, with a cocktail in hand, and dancing shoes ready.

So whether you’re here for the beats, the bites, or just a break from your routine, one thing’s clear: this summer, Marrakech isn’t just sizzling — it’s strutting.