Fez – As Moroccan universities reopen and remote work remains a norm, many consumers across the country are once again searching for the perfect laptop. With AI chips and OLED screens now common in mainstream devices, buying a laptop in Morocco in 2025 means navigating both technical specs and local market conditions.
The global laptop market has undergone a transformation. Most new laptops now feature some form of AI acceleration, longer battery life, and better display technology. These innovations have reached Moroccan shelves as well, but prices remain high due to customs duties and limited availability.
As of 2025, a midrange laptop that would cost $700 (MAD 6,283) in the US can cost up to MAD 10,000 ($1114) or more in Morocco. This inflation makes choosing the right device even more critical.
Specs to prioritize in 2025
The first thing to consider is the processor. Modern productivity and creativity tasks benefit from AI-enhanced chips.
Intel’s Core Ultra and AMD’s Ryzen 8000 series come with built-in Neural Processing Units (NPUs), which accelerate real-time language translation, facial recognition, and background blurring in video calls.
If you use Microsoft Copilot, Adobe Firefly, or other AI apps, choose a model with these AI features. For most users, an Intel Core Ultra 5 or Ryzen 7 8845HS is sufficient. For students or basic office tasks, a recent Intel Core i5 or Ryzen 5 without NPU still offers great value.
Since mutitasking has become more demanding, remember to evaluate the Random Access Memory (RAM.) In 2025, 16GB RAM is the new standard, while 32GB is recommended for gamers, video editors, and engineers using CAD software. Avoid 8GB unless you are on a very tight budget and do not plan to upgrade soon.
Storage should also be a key factor. Opt for NVMe SSDs with at least 512GB of storage. Budget models may offer 256GB, but these quickly fill up with operating systems, updates, and applications. Some brands offer dual drive configurations, combining a fast SSD with a large HDD.
Display quality is no longer just a luxury. Many 2025 laptops now offer 2.8K OLED displays, with better color accuracy and reduced eye strain. If you cannot afford OLED, choose an IPS panel with at least 300 nits of brightness and 100% sRGB coverage for professional work. Refresh rate matters too. A 90Hz or 120Hz screen provides smoother scrolling and gaming, now available even in mid-range laptops.
Battery life and charging capabilities are increasingly important. Look for 60Wh batteries or higher, ideally with USB-C Power Delivery charging. Many new laptops offer 10+ hours of use, especially models running on ARM chips or Apple silicon.
Build quality and thermals should not be overlooked. Aluminum or magnesium alloy builds provide better durability. If you plan to game or edit video, check thermal performance reviews or ask vendors for fan noise and heat output under load.
Where to buy a laptop in Morocco
Physical stores remain a strong option. Micromagma in Casablanca is a reliable reseller for gaming and professional laptops.
And by the way, Electroplanet and Marjane, popular chains, occasionally run back-to-school offers.
Online platforms provide more variety. Jumia.ma for example often runs discounts, especially during occasions such as Tech Week and Ramadan sales.
Facebook Marketplace and Avito.ma are viable for used laptops, but caution is advised due to fraud risks.
Importing is another option. Some buyers import laptops through Amazon France, Cdiscount, or LDLC, using freight forwarders or international shipping services. Be prepared to pay customs duties, often around 20-30%, and expect longer delivery timelines.
Shopping tips for Moroccan buyers
Be aware that imported devices may have French AZERTY keyboard layouts. Ask sellers for photos or product codes to confirm.
Local warranty support is limited, so prioritize devices with official Moroccan warranties. Avoid outdated stock with 11th-gen Intel or Ryzen 5000 processors.
Use platforms like MarocAnnonces and online catalogs to compare prices. During back-to-school periods, many resellers offer discounts with a valid student card.
Remember, buying a laptop in Morocco in 2025 is not just about specs. It is about finding the right combination of performance, durability, and price in a market still shaped by import limitations and rapid tech evolution.
With the right knowledge, Moroccan consumers can find laptops that meet their needs without breaking the bank.
