Fez — David Beckham has chosen Marrakech once again as the setting for his Fall/Winter 2025 eyewear campaign, deepening his ongoing connection with the “Red City.”
The campaign displays Marrakech’s rich cultural aesthetic, with Beckham posing in iconic cityscapes to showcase his latest designs.
The football legend’s return elevates Marrakech’s status as a growing global fashion hub and creative hotspot.
Campaign details
The new FW25 shoot features Beckham in scenes filmed around Marrakech, including a moment pouring traditional Moroccan tea. The images nod to Marrakech’s renowned hospitality and crafts motifs that the brand has leaned into throughout recent seasons.
On the brand’s official website, the FW25 collection is “available now,” showcasing a “main campaign film,” ripe with Marrakech-themed visuals central to this season’s rollout.
Social posts from the label echo the Moroccan setting with captions such as “From Morocco to your everyday,” tying the launch directly to the city’s aesthetic.
Marrakech’s continued pull
This Moroccan-themed imagery is not the first: earlier in 2025, his Spring/Summer campaign spotlighted Marrakech and its surrounding landscapes, the city as a recurring stage for the brand’s storytelling.
The star referenced Marrakech in promotional posts this year, with one reel noting the collection was “captured in the stunning city of #Marrakech,” further cementing the city’s role in the brand’s look and feel.
Brand and market context
Eyewear by David Beckham is produced under license by Italy’s Safilo Group, with the line positioned around British heritage styling, premium materials, and the brand’s signature “DB” and “Talisman” accents.
FW25 is now live on the official site and the campaign film is front-and-center. The return to Marrakech gives the label fresh seasonal assets while keeping a consistent visual identity that fans and retailers can recognize across markets.
