Marrakech – This year, M Avenue isn’t just following tradition, it’s rewriting it. Instead of frantic to-do lists and rushed errands, the city’s most stylish boulevard is offering families and professionals a rentrée that feels serene, inspiring, and maybe even a little glamorous.
For families, M Avenue has transformed back-to-school shopping into more of a pleasure stroll.
Imagine polished kids’ wardrobes at Jacadi, smart and colorful accessories from Miniso, and high-tech must-haves from Virgin Megastore.
Add to that M Art Studio’s creative workshops, which run year-round and turn September into a launchpad for imagination rather than just homework season, and suddenly, “back to school” doesn’t sound so daunting.
But M Avenue isn’t just for kids sporting new backpacks. For the city’s professionals, it’s also about a stylish “back to work” season.
At M Tech, the focus is on rethinking daily life; spaces that encourage productivity without the burnout.
And when the laptop snaps shut? Gourmet Collections steps in. With rooftop dining at Akira Back, worldly flavors at Toro by Richard Sandoval, comforting tradition at Le Douar, and French pastries from Gontran Cherrier, lunch breaks are transformed into little rituals worth savoring.
So, what’s the takeaway? On M Avenue, rentrée 2025 isn’t just about schedules and responsibilities, it’s about balance, creativity, and yes, a touch of indulgence.
This year, Marrakech’s lifestyle hub reminds us that starting fresh doesn’t have to feel like a chore. Instead, it can be a season we actually look forward to.
