Fez – Marrakech is enjoying a fresh wave of international attention after the Associated Press released a new report highlighting the city’s energy, heritage, and modern upgrades. The coverage focuses on Jemaa el-Fna’s street life and newer draws like M Avenue, underscoring why the Red City anchors the abiding appeal of Moroccan tourism.
Marrakech’s profile has risen alongside national tourism gains. Morocco welcomed roughly 15 million visitors by late September 2025, up double digits year on year, according to official tallies shared by tourism authorities.
Within that growth, Marrakech remains the country’s main magnet. Industry briefings note the city captures about 35% of Morocco’s tourism activity with close to 10 million annual overnight stays, reflecting its pull well beyond Europe.
The momentum is visible on the ground. AP’s footage from Jemaa el-Fna and M Avenue shows the mix of coppersmiths and Gnawa musicians alongside new hospitality and retail. That blend of tradition and contemporary comforts continues to shape how visitors experience the city from day to night.
National indicators reinforce the trend. Classified accommodations logged more than 20 million overnight stays through August, a clear increase on 2024 levels, according to the Tourism Observatory’s monthly readouts.
Connectivity is also expanding. Delta Air Lines inaugurated the first nonstop route between Atlanta and Marrakech on October 25, a link expected to deepen North American demand for the city and the wider circuit to Essaouira, the Atlas, and the Sahara.
Looking to the longer term, Morocco’s infrastructure plans point to added capacity ahead of 2030, including airport expansions and rail upgrades that will benefit gateway cities like Marrakech. Authorities have framed these projects as part of a wider effort to spread growth and manage visitor flows.
AP’s spotlight matches what the numbers already show. Marrakech is leading Morocco’s tourism story into the high season, powered by its historic medina, renewed cultural programming, and new air links that make the city easier to reach than ever.
