Fez – Launched nationally after a pilot in Rabat–Salé–Kénitra, Pass Jeunes is designed to make everyday services cheaper and easier for people aged 16–30, from culture and sport to transport and banking.
The Ministry of Youth, Culture and Communication says the card is a practical tool for inclusion, built on public–private partnerships and simple, digital access via app and QR code.
The scale-up began in January 2025, when authorities confirmed the generalization of Pass Jeunes and highlighted its core benefits: discounted access to cultural venues and events, sport facilities, and mobility services, plus faster, paper-light procedures.
At that stage, the pilot region alone counted over 250,000 sign-ups, which is an early signal of demand that set up the national push.
New figures reported this week indicate the program has now reached 1.2 million beneficiaries nationwide. While the ministry continues to add partners, the transport pillar remains one of the strongest draws.
Morocco’s national rail operator, ONCF, for example, offers a dedicated “Jeunes” reduction card that cuts fares and rewards early booking — benefits that dovetail with the Pass Jeunes goal of lowering everyday costs for students and entry-level workers.
Officials frame Pass Jeunes as part of a broader youth agenda that uses digitization and targeted discounts to reduce barriers, especially for those outside big urban centers. In practice, that means a single, scannable credential recognized by a growing list of national and regional partners — cultural institutions, stadiums and clubs, transport operators, and local services — so young people can save money and time without juggling multiple cards.
The ministry describes this “one-stop” approach as central to the card’s appeal and to sustaining high take-up as the network expands.
The next phase focuses on deepening coverage and adding categories that matter day-to-day such as access to more regional transport, more cultural programming, and youth-friendly pricing with public and private players.
With more than a million users already in the system, authorities say the card is moving from launch mode to long-term service, with an emphasis on consistent discounts, wider acceptance, and a better in-app experience as new partners come online.
