Fez — “Khallasna” arrived on the official YouTube channel of Saudi producer Sultan Elshan, which has hosted Rifi’s recent collaborations and singles.
The rollout included an official clip and audio uploads that introduced a darker narrative as well as a performance that leans into ballad drama rather than the festive shaabi sound that define much of Rifi’s recent output.
An all-Egyptian team is credited for the single: Lyrics are by Amr El Masry, composition by Amr El Shazly, and arrangement, mix, and master by Amr El Khodary. The music video was directed by Ashraf Ramadan, whose visual choices support the song’s storyline with moody lighting and close framing.
The release follows Rifi’s October duet “Qalou Qalou” with Egyptian artist Ortega, a track that has cleared 3.2 million YouTube views and introduced Rifi to a wider Arab-pop audience. That collaboration also appeared under Elshan’s banner, signaling an ongoing Morocco–Egypt production bridge for the singer’s current phase.
Rifi’s shift with “Khallasna” reframes his vocal techniques, making it an especially significant release. The writing leans on direct, colloquial phrasing about heartbreak and closure, while the arrangement favors spacious strings and a steady rhythmic bed that leaves room for melodic ad-libs.
Listeners who discovered him through uptempo releases will hear a more restrained delivery that fits regional radio ballad formats and digital streaming playlists in Egypt and the broader Arab world.
Industry watchers will track whether “Khallasna” builds on the momentum of “Qalou Qalou” in the coming weeks. Early traction on streaming platforms suggests strong carryover from the Ortega collaboration and from Elshan’s network of music channels and social pages that promote the clip and behind-the-scenes cuts.
For Rifi, the move consolidates a cross-border strategy that keeps one foot in Moroccan fandom while tapping Egyptian writers, composers, and directors for new material.
