Marrakech – Saïdia Development Company (SDS), jointly owned by MADAËF, the tourism arm of Groupe CDG, and ITHMAR, the Moroccan sovereign fund, has announced a strategic agreement with TUI France, a global leader in the tourism industry.
This partnership marks a significant milestone in the development and international positioning of Saïdia Mediterrania as a premier integrated coastal destination.
By joining forces with TUI France, Saïdia Mediterrania gains access to the expertise and commercial reach of one of the world’s leading tourism operators.
The agreement reflects TUI France’s confidence in Saïdia Mediterrania’s potential, supported by its comprehensive infrastructure, including hotels, leisure facilities, and golf courses that meet international standards.
The partnership aligns with MADAËF, Groupe CDG’s tourism strategy, aiming to boost the visibility of Saïdia Mediterrania in European markets, support the structuring of the tourist season, and reinforce the destination’s commercial momentum.
Moreover, the collaboration is expected to generate value across the regional ecosystem, driving economic and tourism development for the area.
SDS extends its gratitude to TUI France and its teams for their trust and commitment, as well as to the Radisson Blu Hotels Saïdia staff for their collaboration throughout the operation.
Special recognition is also given to the SDS teams, whose professionalism, dedication, and coordination were instrumental in bringing this partnership to fruition.
With this agreement, Saïdia Mediterrania takes a decisive step forward in its development trajectory, reinforcing its ambition to establish itself as a major international tourism destination.
