Fez — With AFCON 2025 set to run in Morocco from December 21 to January 18, a new streetwear collaboration is tapping into the tournament mood through football-inspired fashion built around identity, heritage, and movement.
In campaign messaging shared online, the WYN x Amazeeri collaboration describes the concept as a reflection of Maghrebi life abroad: “two sides, one identity,” realized through a fully reversible jersey designed to flip between two visual worlds.
The aesthetic leans into realism rather than staged gloss. The visuals emphasize everyday North Africans “in real spaces,” presenting the drop as community-first—rooted in language, culture, and the rituals of watching football whether at home or abroad.
Three nations, three reversible designs
The release includes three reversible jerseys representing Morocco, Algeria, and Tunisia. In a fashion industry breakdown of the collaboration, the three-piece set is titled “Friends Without Borders” and is designed as reversible “home and away” style kits that nod to shared North African ties while keeping distinct national markers.
Design cues pull from flag symbolism—Morocco’s pentacle and Algeria and Tunisia’s crescent-and-star iconography—while woven textures and jacquard details include motifs described as Amazigh-inspired patterns.
The same write-up notes that the number “24” appears as a reference to WYN’s founding year, positioning the football capsule as part of the brand’s early identity-building.
What’s behind the brands
WYN describes itself as a streetwear label based in Algeria, founded in early 2024 by Yacine and Billal, with a “Made in Algeria” positioning. Amazeeri, meanwhile, presents its identity through Amazigh heritage and North African roots, blending indigenous cultural references into contemporary streetwear.
Both brands are selling the drop online, listing the jerseys as “2 in 1” reversible pieces. Pricing varies by platform, with listings showing around €60 on one store and £51 on the other.
AFCON as a cultural moment
While the drop is not an official AFCON product, its timing is deliberate.
CAF’s tournament guide confirms Morocco, Algeria, and Tunisia among the qualified teams for AFCON 2025, giving the collaboration an easy emotional hook: three neighboring football cultures moving through the same continental moment, with diaspora fans watching from far beyond the region.