Fez — Bakeries across are bustling with activity as Moroccans prepare to ring in the New Year 2026, turning pastries and cakes into a centerpiece of family celebrations and shared joy.
In the days leading up to the New Year, display windows throughout the capital fill with colorful cakes, traditional sweets, and modern pastry creations.
Many families choose to celebrate at home, gathering around desserts that symbolize abundance, renewal, and good wishes for the year ahead.
For bakers, the period represents both a professional high point and a deeply rooted cultural moment.
Local residents have been visiting neighborhood bakeries in large numbers, carefully selecting cakes and assortments that match their tastes and family traditions.
The atmosphere inside shops is marked by excitement and familiarity, as customers exchange greetings and reflect on the year that is ending while looking ahead to new beginnings.
One Rabat baker told MWN that New Year’s Eve remains a special occasion for both artisans and clients. “Happy New Year to all Moroccans living in Morocco and abroad,” he said. “As for New Year’s Eve (…) We have sweets of all kinds, shapes, and flavors for our customers. We present our sweets and people come to our store to get all the flavors they like.”
He added that this year carries added significance. “This year is a special year for us as it is the year of the African Cup. We are happy with our Morocco and our selection of these achievements,” he said, before concluding, “We wish you good luck and a happy new year to everyone.”
Beyond the commercial rush, the tradition of celebrating with sweets continues to play a unifying role. In Rabat, as in many Moroccan cities, cakes and pastries are more than treats—they are a way to bring families together, share hope, and welcome the new year with warmth, happiness, and a sense of collective unity.
