Marrakech – The AFCON energy spilled over Friday night, when PUMA unveiled its Museum of African Football at the Abla Ababou Gallery, turning the space into a celebration of sport, culture, and creativity.
The event drew a lively mix of Moroccan artists, football freestylers, and social media creators. Ali Balla, a DJ and one of the tournament’s official artists, expressed his pride in both the national team and the event itself.
“It’s been a beautiful tournament, with the wins the Moroccan team is achieving,” he said. “The organization has been excellent, and I hope the title stays in Morocco.”
Visitors to the Puma Museum can explore an interactive showcase of African football legends, hear stories of unsung heroes, and engage with immersive displays featuring PUMA products.
The event was also a chance for attendees to witness freestyle performances by Fatima Zahra Akif and Mehdi Rabeh, who voiced their hopes for the Moroccan squad.
“Regarding AFCON, we are waiting to see coach Walid Regragui’s lineup, which everyone is eager for,” Akif said. “We hope the team delivers a strong performance and that the trophy stays in Morocco.”
Rabeh echoed her enthusiasm, reflecting the excitement of fans across the country.
French-based Moroccan content creator Ayoub Logic highlighted the event’s community spirit. “We are now waiting for Sunday’s match between Morocco and Senegal. Inshallah, Morocco will win, because the cup needs to stay here,” he said.
PUMA is one of 23 sponsors of AFCON 2025, a tournament that has set new commercial records.
CAF reported a 90% increase in revenue compared to previous editions, calling it “the most successful commercial story in the history of African football.” Sponsors now include TotalEnergies, Orange, Visa, and 1xBet, up from 17 in the last tournament.
CAF’s strategy to expand into global markets like China, Japan, and Turkey, combined with innovations such as eAFCON in partnership with Konami, has strengthened the tournament’s international digital reach.
