Fez — The collective exhibition “Think Out of the Blue”  will be presented at Booth 4 of the 1-54 Contemporary African Art Fair in Marrakech from February 5 to 8, bringing together works by Ines-Noor Chaqroun, Meriam Benkirane, Yacout Hamdouch, and Nissrine Seffar at the La Mamounia Hotel. 

The exhibition centers on a single color — blue — approached not as a motif, but as a conceptual and sensory space through which memory, identity, and emotion unfold.

Thinking from blue, not outside the box

By reworking the familiar expression “Think outside the box,” the exhibition invites viewers to think from blue and through blue. 

The title echoes Yves Klein’s assertion that blue exists beyond dimension, positioning the color as a mental and chromatic field that escapes dominant narratives and fixed frameworks.

In this context, blue becomes a shared language — at once spiritual symbol, cultural code, intimate trace, and vessel of memory.

Four distinct artistic voices

Each artist develops a singular visual approach while engaging blue as a living surface. Ines-Noor Chaqroun treats it as a palimpsest of memory and shifting identities. 

Meriam Benkirane explores its meditative and spiritual dimensions, balancing abstraction and embodiment. Yacout Hamdouch modulates blue as an emotional frequency, oscillating between fragility and intensity. Nissrine Seffar draws from artisanal gestures and ancestral pigments to connect body, matter, and heritage.

Together, their works create an immersive and polyphonic experience in which blue operates as both point of contact and productive fracture.

Bringing forward Moroccan contemporary women artists

Presented within the framework of 1-54 Marrakech, “Think Out of the Blue” reflects a deliberate effort to foreground Moroccan women artists and practices that are experimental, sensitive, and deeply rooted in lived experience.

By inviting viewers to relinquish familiar references and embrace uncertainty, the exhibition proposes an alternative way of seeing—one where color becomes a site of resistance, imagination, and reconfiguration.