Marrakech – Rabat has officially launched the second edition of the Video Game Creator training program, reinforcing Morocco’s ambition to position video game development as a strategic pillar of its cultural and creative industries.
The initiative is the result of a partnership between the Ministry of Youth, Culture and Communication, the Embassy of France in Morocco, and the French school ISART Digital.
Designed to support emerging Moroccan talent in game creation, the program offers a nine-month accredited training course, including three months of professional immersion at the Higher Institute of Audiovisual and Cinema Professions (ISMAC) in Rabat.
In a statement delivered on his behalf, Minister of Youth, Culture and Communication Mohamed Mehdi Bensaid described the second edition as “the concrete affirmation of a foundation, the beginning of continuity, and the anchoring of an experience in the long term.”
According to MAP, he emphasized that the program marks a new phase in the development and structuring of Morocco’s cultural and creative industries, reflecting a firm commitment to their future growth.
‘New frontier of storytelling’
The minister emphasized that investing in Moroccan youth means trusting their ability to project national imaginaries, styles, and culture onto the global stage through new technologies.
He framed video games as “the new frontier of storytelling,” placing them in continuity with cinema, theatre, and visual arts as part of humanity’s evolving cultural expression.
The objective, he said, is to enable young creators to enter the global cultural market not only as consumers, but as producers.
Bensaid also reaffirmed that, in line with the vision of King Mohammed VI, Morocco seeks to make culture and heritage a fundamental driver of development.
This approach combines bold economic policies, technological innovation, and creative expression, while offering a model of cooperation across the Mediterranean.
For his part, French Ambassador to Morocco Christophe Lecourtier emphasized that the program reflects a shared ambition to place digital creation at the heart of bilateral cooperation.
He highlighted the video game industry as a strategic sector that drives economic growth and creates high value-added jobs. Supporting Moroccan talent, he said, demonstrates a commitment to fostering digital creativity capable of competing internationally while preserving Morocco’s unique cultural identity.
Azad Lusbaronian, Director of Development at ISART Digital, explained that the second edition is built on an “experiential learning” model, immersing students in real production environments.
Beyond technical skills, the program also supports participants on an entrepreneurial path, with the goal of enabling them to create their own studios and actively contribute to structuring Morocco’s video game ecosystem.
The launch ceremony brought together representatives of partner institutions, industry experts, and beneficiary students from across the Kingdom, symbolizing the emergence of a new generation of Moroccan game creators.
The program forms part of the implementation of the Declaration of Intent signed by Morocco and France in October 2024, under the leadership of King Mohammed VI and French President Emmanuel Macron, aimed at supporting and structuring the cultural and creative video game industry.
