Fez — A family-oriented creative workshop themed “Histoires berbères” (“Berber stories”) will take place this Saturday at the Villa des Arts in Casablanca, offering an immersive experience centered on cultural transmission, creativity, and collective imagination.
Initiated by the group Collectif 4.0, the event is organized in partnership with the Al Mada Foundation and marks the launch of a broader cultural cycle titled “Morocco, Land of Culture.” The program aims to highlight Morocco’s heritage, know-how, and cultural expressions through accessible, participatory, and intergenerational formats.
Launching a new cultural cycle
According to a statement from the Collectif 4.0, “Histoires berbères” is the first event in this evolving cultural journey, conceived as a progressive pathway for families and the general public. The initiative reflects a broader ambition to create shared cultural moments that bring together children, parents, and grandparents around Moroccan heritage.
The cycle’s guiding principle is to make culture approachable and lived rather than simply observed, encouraging active participation and dialogue across generations.
An immersion into Amazigh culture
Designed as a moment of intergenerational exchange, “Histoires berbères” offers participants an introduction to the rich symbolic universe of Amazigh culture. Through playful and educational activities, the workshop seeks to spark curiosity and creativity while reinforcing the value of cultural memory and storytelling.
The event is open to both children and adults, with activities structured to allow families to discover, learn, and create together in a shared environment.
A diverse, hands-on program
The workshop’s program includes a range of interactive activities. Participants will be able to take part in DIY cosmetic workshops, as well as manual crafts such as painting on pottery. Creative drawing sessions invite children to imagine and reinterpret Amazigh symbols and narratives through their own visual language.
Music also features prominently, with introductory sessions focused on traditional sounds and rhythms, offering a sensory entry point into Amazigh musical heritage. In parallel, a small exhibition space will allow families to observe, discuss, and share their impressions together, reinforcing the collective dimension of the experience.
Culture as a shared experience
“Histoires berbères” positions culture as a living practice rather than a static legacy, combining creativity, learning, and play. In the statement announcing the event, Collectif 4.0 emphasized that the gathering is not only about transmission, but also about reinvention as a way of giving younger generations the tools to engage with heritage in their own way.
Held at the Villa des Arts in Casablanca, the workshop underscores the city’s role as a hub for innovative cultural programming. As the first chapter of the “Morocco, Land of Culture” cycle, “Histoires berbères” sets the tone for a series that aims to reconnect families with the depth and diversity of Morocco’s cultural landscape.
