Fez — Morocco has officially launched “Stay Cashless,” a national initiative aimed at accelerating the adoption of digital payments across the country’s tourism ecosystem, as part of broader efforts to modernize services and strengthen competitiveness.
The program was formalized through a strategic memorandum of understanding signed by the Ministry of Tourism, Attijariwafa bank, and global payments company Visa. Tourism Minister Fatim-Zahra Ammor represented the government at the signing.
According to officials, the initiative is designed to simplify and secure payment processes for visitors throughout their stay in Morocco, while equipping tourism operators with modern financial tools.
A response to record tourism growth
The launch comes amid strong performance in Morocco’s tourism sector. In 2025, the country recorded 20 million visitors and generated MAD 138 billion in travel revenues, marking a historic milestone.
As international tourism rebounds and grows, authorities note that travelers increasingly expect seamless and secure cashless transactions. Digital payments are now seen as a key component of visitor experience and destination competitiveness.
“Stay Cashless” seeks to align Morocco’s tourism infrastructure with these global standards.
Tech and training for operators
Operational implementation will be carried out through Attijari Payment and the National Confederation of Tourism. The program offers tourism businesses access to a range of electronic payment solutions, including pay-by-link systems, tap-on-phone technology, and dynamic currency conversion.
Participating operators will also benefit from reduced international commission fees, designed to make digital payment adoption more attractive, particularly for small and medium-sized enterprises.
Beyond technological tools, the initiative includes communication campaigns, structured training, and awareness programs aimed at helping tourism professionals upgrade their capabilities.
