Rabat – Dubai-based designer Zeina Khoury, known for her appearance on Dubai Bling, presents her label “I Am The Company” Ramadan 2026 collection with a clear, modern vision.
This season, the brand leans into simplicity and balance rather than heavy ornamentation.
The designs highlight crisp silhouettes, fluid fabrics such as crepe and metallic jersey, and discreet gold accents that add light without overwhelming the overall aesthetic.
Instead of dense embellishment, the collection opts for structured shoulders and sleek lines, creating polished forms that remain comfortable.
Classic tones, black, white, and soft neutrals, form the visual foundation, while golden metallic jersey recurs throughout, integrated into collars, sleeves, and front drapes for an understated reflective quality.
Practical touches like soft draping or minimalist buttons appear where needed, but the focus remains on the overall line and silhouette.
Each piece closes with the brand’s metallic logo on the back, reinforcing identity without disrupting the collection’s refined simplicity.
Who is Zeina Khoury?
Zeina Khoury is a Lebanese‑born entrepreneur and real estate executive who rose to wider recognition as a cast member on Netflix’s reality series “Dubai Bling”, where her business acumen and charismatic presence made her one of the standout figures
Before launching her fashion label, Khoury built a career in Dubai’s luxury real estate sector, including leadership roles at prominent agencies.
She later founded Zed Capital Real Estate and has overseen high‑profile properties such as Palazzo Versace Dubai and D1 Tower.
Her brand, “I Am The Company,” stems from a memorable moment on Dubai Bling and reflects her larger‑than‑life personality and entrepreneurial drive.
