Fez — Moroccan brands jYANN and Kenza Klay are presenting their collections at Coterie New York, the highly selective women’s ready-to-wear trade show taking place from February 24 to 26 at the Jacob K. Javits Convention Center in New York City.
Recognized as a key meeting point for international fashion buyers, retailers, and industry leaders, Coterie offers emerging and established designers a strategic platform to expand into global markets. For jYANN and Kenza Klay, participation marks a significant step in positioning Moroccan craftsmanship within the high-end international fashion scene.
Founded by designer Jihane Boumediane, jYANN transforms wool into sculptural accessories that blend ancestral Moroccan techniques with contemporary minimalism. The brand is known for its refined aesthetic, eco-conscious approach, and strong architectural silhouettes. Each bag and accessory is designed as a wearable object of art, balancing bold structure with understated elegance.
A finalist for both the Fashion Prize of the Institut du Monde Arabe and the Qatar Fashion Trust Arabia Award, Boumediane has steadily built jYANN’s reputation as a brand that modernizes Moroccan heritage without compromising authenticity. Her GEM collection, crafted from exceptional black wool, stands out for its sharp lines and confident, ultra-chic appeal.
Kenza Klay, meanwhile, reimagines jewelry as sculptural expression. Through her eponymous brand, the designer handcrafts statement earrings that merge organic curves with architectural precision. Each piece is produced individually, reinforcing the brand’s artisanal identity and emphasis on uniqueness.
Her creations are bold yet refined, embodying a contemporary femininity that is both artistic and assertive. By combining craftsmanship with modern design language, Kenza Klay positions jewelry as a narrative medium rather than a simple accessory.
Their presence at Coterie proves a growing international interest in Moroccan design that merges heritage techniques with global aesthetics. This encourages other Moroccan brands to strive for markets outside of the country.
