Rabat – Hollywood and Bollywood actress Priyanka Chopra Jonas has officially joined Rolex as a global brand ambassador.
The partnership marks one of the most prestigious endorsements of Chopra’s career, given Rolex’s longstanding status as one of the world’s most respected luxury watchmakers.
According to reports, discussions between the two parties began earlier this year.
The agreement was reportedly finalized following meetings in Los Angeles between Chopra’s longtime manager, Anjula Acharia, and Rolex’s Global Director of Communication and Image, Arnaud Boetsch.
Rolex initially considered launching a campaign focused exclusively on the Indian market, leveraging Chopra’s immense popularity in her home country.
However, the conversations quickly evolved into a broader global partnership, reflecting the actress’s international appeal and her successful career spanning both Bollywood and Hollywood.
What makes the announcement particularly noteworthy is Chopra’s existing role as a global ambassador for Bulgari, a position she has held since 2021.
Major luxury houses typically avoid sharing ambassadors, especially within the highly competitive watch and jewelry sector.
As a result, industry observers view the Rolex partnership as a rare exception in luxury marketing, one that underscores Chopra’s unique influence and her ability to connect with audiences across multiple markets worldwide.
Over the past decade, Priyanka Chopra has established herself as one of the most recognizable global figures to emerge from India.
Beyond her successful acting career, she has become a prominent presence in fashion, beauty, and luxury, collaborating with some of the world’s leading brands while building a reputation that extends far beyond entertainment.
