Marrakech – Abla Ababou Gallery has transformed into a vibrant hub of Moroccan creativity this weekend as it launched “Escapade Éphémère,” a two-day pop-up dedicated to showcasing the imagination, craftsmanship, and contemporary vision of emerging and established Moroccan designers.
Running from December 6–7, the event positions the gallery as both a cultural platform and a catalyst for creative entrepreneurship, offering a curated space where fashion, culinary innovation, accessories, home décor, and artisanal design converge.
From 11 a.m., visitors stepped into a dynamic environment where handcrafted garments, jewelry, footwear, eyewear, and lifestyle pieces were displayed as expressions of Morocco’s evolving design identity.
“Escapade Éphémère” reflects the gallery’s ongoing commitment to supporting homegrown talent and strengthening the visibility of Moroccan creativity within the national and international cultural landscape.
This year’s edition highlights designers whose work merges heritage with contemporary aesthetics, each presenting distinct approaches to craftsmanship, storytelling, and innovation.
Among them are Bloomoon founder Mouna Ougacem, Princesse Libellule creator Yasmina Dadi, and Maison Néroli co-founder Kenza Filal, whose contributions illustrate the diversity and multidimensionality of Moroccan design today.
One of the standout presences at this year’s event is Bloomoon, the contemporary clothing brand founded by designer Mouna Ougacem.
Known for its emphasis on structure, texture, and originality, Bloomoon’s display at Abla Ababou Gallery offers visitors an intimate look at the brand’s creative philosophy.
Speaking with MWN during the showcase, Ougacem described her approach to design, saying, “Bloomoon is about creating unique pieces by playing with a mix of materials. Each creation is a tactile and visual experience where textures meet to bring contemporary, original, and characterful silhouettes to life.”
Her work aligns perfectly with the spirit of “Escapade Éphémère,” where the interplay between tradition and modernity is celebrated.
Bloomoon’s silhouettes, marked by distinct layering and contrasts of fabric, reflect a new wave of Moroccan designers redefining what local fashion can look like, bold, expressive, and deeply rooted in personal and cultural narrative.
Returning to Abla Ababou Gallery for the third consecutive year, Yasmina Dadi, founder of Princesse Libellule, brought a refined collection of handmade pieces that continue to pay tribute to Moroccan craftsmanship while integrating technical skill acquired abroad.
At her exhibition booth, Dadi emphasized the uniqueness of her creations, noting, “My pieces are unique, exclusive, and entirely handmade, showcasing Moroccan craftsmanship.”
Her creative process is defined by the fusion of her academic and cultural influences. She added, “Thanks to my training at the Higher Institute in Rome, I combine contemporary Italian know-how with Moroccan artisan techniques, and that’s what you see behind you.”
Her meticulous work underscores an important trend among Moroccan designers: the blending of formal European training with ancestral local techniques to produce collections that are at once global and distinctly Moroccan.
Princesse Libellule’s presence at “Escapade Éphémère” demonstrates the value of this cross-cultural hybridization and the growing appreciation for handmade, small-batch design in Morocco’s creative market.
Beyond fashion and accessories, this year’s pop-up also features culinary innovation through Maison Néroli, the contemporary food brand co-founded by Kenza Filal and her longtime friend Sherine. Their participation highlights the expanding definition of Moroccan design—one that includes gastronomy as a creative discipline.
Speaking to MWN, Filal shared the personal and professional journey behind the brand. “We started our journey in France, where we studied, worked, and built our lives.
I eventually decided to return to Morocco, my native country, to develop my project, raise a family, and give back what I learned abroad,” she said.
Her passion for cooking is rooted in family tradition, “My mother taught me to cook when I was young, and I developed a real passion for it. While creating Maison Néroli, Sherine and I wanted to show how cooking can be different, influenced by where we’ve been and the experiences we’ve had.”
Maison Néroli’s presence adds dimension to “Escapade Éphémère,” demonstrating how Moroccan culinary arts continue to evolve through global influences, diasporic experiences, and reinterpretations of memory and identity.
With its curated mix of fashion, design, craftsmanship, and culinary arts, “Escapade Éphémère” cements Abla Ababou Gallery’s role as an essential cultural incubator in Morocco.
The pop-up not only gives visibility to independent designers but also contributes to positioning Moroccan creativity within a global context, strategically amplifying voices that merge tradition with innovation.
