Fez — Morocco’s online shopping habits are rapidly evolving, and consumer electronics have become one of the country’s fastest-growing e-commerce categories.
According to new insights from Concli.com, electronics are now the second-largest driver of online revenue in Morocco, just behind fashion, helping push the national e-commerce market toward $1.7 billion in 2025.
This surge is largely linked to the rising demand for smartphones, laptops, tablets, and small household electronics, categories that Moroccan consumers are increasingly researching, and comparing, before making a purchase.
Smartphones: Morocco’s #1 online electronics category
Concli’s analysis shows that smartphones dominate electronics spending, ahead of TVs, laptops, and accessories. Online buyers cite price transparency, availability of refurbished models, and wider product choices as the main reasons for shifting to digital channels.
Search-volume data from Concli confirms:
The iPhone 13 is Morocco’s most searched smartphone of the year, followed by the iPhone 16 pro and Samsung S24 with renewed interest in older models like the iPhone 14, and Redmi Note 14 favored for their price-to-value ratio.
Why electronics are booming online
Moroccan consumers are now more strategic and data-driven in their decision-making. Three factors are shaping the trend:
1. Price sensitivity and comparison behaviors
Electronics often come with significant price differences across stores.
Concli’s tracking shows variations of up to 25% between cities and sellers for the same smartphone model.
2. The rise of refurbished and second-hand electronics
Morocco ranks among the top countries worldwide where consumers buy refurbished devices. Smartphones lead this segment, driven by affordability and sustainability concerns.
3. Growing trust in online offers
With marketplaces and online shops expanding aggressively, Moroccan shoppers have more options than ever, but they also verify and compare more than before.
Top Five Smartphones Most Searched in Morocco in 2025
Based on Concli.com’s analysis of search trends and retailer availability:
A surprising comeback. Its stable price, strong performance, and refurbished availability make it a best-value option in 2025.
Part of Apple’s 2024 flagship lineup with strong performance, camera improvements, and premium features
- Samsung Galaxy S24
Samsung’s flagship remains a top choice among Android users seeking premium features and durability.
Popular in Morocco as a “sweet spot” iPhone with modern features and relatively better pricing compared to the latest releases.
A leading choice in the budget/midrange segment thanks to strong specs (e.g., AMOLED display, large battery, good camera) at competitive prices, especially for price-conscious families and younger buyers.
An increasingly strategic Moroccan consumer
The rise of electronics in online shopping reflects a deeper shift: Moroccans no longer buy impulsively, they compare, evaluate, and validate. This is especially true for smartphones, a category where consumers look up reviews, compare specs, and check real prices before deciding. According to Concli.com, this behavior marks a significant step toward a more mature and transparent digital marketplace.
