Fez — IHG Hotels & Resorts says it has signed a franchise agreement with Sirayane Hospitality to develop Kimpton Marrakech, a 67-key luxury lifestyle hotel slated to open in Q4 2026.
The project is being positioned as the first Kimpton property in Morocco and the third hotel signing for IHG in the country, according to the group’s announcement.
Where the hotel will be located
IHG said Kimpton Marrakech will be located around seven kilometers from Marrakesh–Menara Airport and about a 20-minute drive south of the Medina and the Hivernage district.
The company described the area as an emerging enclave for affluent leisure travelers looking for privacy and tranquility outside the city’s busiest center, with open landscapes, Atlas Mountain views, and nearby golf facilities.
What is planned inside Kimpton Marrakech
The hotel is set to feature 67 rooms, a lobby lounge, and all-day dining venues, IHG said, alongside a spa, fitness center, swimming pools, and a rooftop restaurant designed to anchor the property’s food-and-beverage offering.
Haitham Mattar, managing director for IHG Hotels & Resorts in India, the Middle East, and Africa, said the group sees Marrakech as a destination defined by “cultural richness” and “design heritage,” adding that the hotel aims to deliver a more “experiential” style of luxury.
Mehdi Bennani Smires, owner and CEO of Sirayane Hospitality, said the partners want to develop a property that reflects “the avant-garde of luxury lifestyle hospitality” in Marrakech.
Why the “Kimpton” brand matters
IHG’s statement noted that Kimpton began in 1981 and built its reputation on boutique-scale hotels with distinctive design and lifestyle-led experiences across the Americas, Europe, and Asia.
On its brand platform, Kimpton describes its model as individually designed properties with personalized service, plus signatures like hosted social hours and a pet-friendly approach.
What it signals for Marrakech’s luxury pipeline
IHG framed the signing as part of Marrakech’s growing pull as a global luxury destination, and said the city accounts for around a quarter of Morocco’s visitors.
The deal also lands as Morocco continues to expand tourism capacity alongside wider infrastructure plans tied to major upcoming tournaments, including work aimed at boosting hotel capacity ahead of the 2030 World Cup.
