Fez — Morocco’s film industry generated an estimated MAD 1.5 billion (approximately $163 million) in economic returns from foreign productions in 2025, marking a sharp rise from levels below MAD 500 million (approximately $54 million) prior to 2021.
The figures reflect a structural shift in the sector, underpinned by policy measures introduced over the past three years and renewed interest from international studios.
The announcement was made by Mohamed Mehdi Bensaid, Minister of Youth, Culture, and Communication, during a session at the Chamber of Representatives on January 12.
The growth trajectory aligns with a national cinema development strategy launched in 2022, aimed at positioning Morocco as a competitive global filming destination.
A change of scale for foreign productions
Foreign shoots have expanded both in volume and value, benefiting from Morocco’s varied locations, production infrastructure, and support mechanisms.
The jump to MAD 1.5 billion signals a new scale for the sector in 2025, with spillover effects across hospitality, transport, technical services, and local employment.
This momentum has coincided with a gradual recovery in domestic cinema attendance. In 2025, theaters recorded approximately 2.2 million admissions, a level viewed as encouraging for operators and investors after years of contraction. Recent investments include the opening of a new multiplex in Rabat, reinforcing signs of renewed confidence in exhibition.
Exhibition model under review
While public support continues to play a role, the current model for cinema halls is under reassessment. The Centre Cinématographique Marocain maintains programs to support creation and modernization through a dedicated commission.
However, the sustainability of an approach heavily reliant on public intervention has been identified as a challenge, prompting calls for structural adjustments to financing and management models.
The outlook emphasizes partnership with private investors alongside reforms that can adapt exhibition to changing audience behaviors and market conditions.
International reach as a strategic priority
Beyond economic performance, the sector’s next phase centers on international positioning for Moroccan films.
Strengthening export capacity requires alignment with global distribution practices and audience expectations, a priority highlighted as essential for durable international visibility.
