Marrakech – For Valentine’s Day 2026, JJ’s Flowers is bringing out a limited-edition collection that stays true to the studio’s DNA. Moving away from clichés, the collection emphasizes authentic gestures and understated emotion.
“For this Valentine’s Day, I wanted to create compositions that are sensitive and sincere, without artifice, that resonate through their honesty,” says Jihane Sefraoui in a press statement.
The collection is designed to celebrate moments of intimacy with care and thoughtfulness, reflecting the studio’s commitment to meaningful, emotive floral experiences.
Since opening its doors in Casablanca in October 2024, JJ’s Flowers has quickly established itself as a destination for floral design that blends sensitivity, poetry, and contemporary style.
Founded by Sefraoui, the studio approaches flowers not merely as decoration, but as a language capable of expressing emotions with precision and sincerity.
Designed as a serene and inspiring space, JJ’s Flowers offers a boutique experience where every bouquet is crafted with meticulous attention: seasonal flowers, balanced forms, and harmonious colors.
Here, elegance is subtle, almost instinctive, an experience that allows visitors to live with their head in the flowers.
JJ’s Flowers is a floral design studio driven by an artistic and poetic vision. Each creation is conceived as an emotional artwork: flowers tell stories, translate feelings, and enhance memorable moments.
