Fez — Marrakech remains the favorite winter destination for French travelers, according to a recent report by Le Figaro, which highlights strong tourism figures and growing air connectivity between France and Morocco.

In a travel feature published this week, the French newspaper wrote that Morocco is the leading non-European foreign destination for French tourists. While other Moroccan cities are gaining ground, Marrakech continues to dominate winter bookings.

The report notes that the city recorded more than 12.4 million overnight stays in 2025, marking a 3% increase over the first 11 months of the year. The performance was partly boosted by the Africa Cup of Nations at the end of the year.

Strong occupancy and steady French demand

Guesthouses in the city are operating at average occupancy rates above 80%, according to the Regional Association of Guesthouse Owners. Hotels have also reported solid winter bookings, with little impact from Ramadan in recent seasons.

Search engine Liligo ranks Marrakech as the top-booked destination for February holidays among French travelers. The French market alone represents roughly one-third of the city’s total visitors.

Liligo attributes the steady demand to what it calls three simple factors: mild climate, short travel distance, and affordable prices. The average round-trip airfare from France to Marrakech stands at around €173 this winter, down 18% compared to 2025.

Air links drive accessibility

Industry professionals say improved connectivity plays a key role. Fabrice Castellorizos, general manager of Radisson Blu Marrakech, told Le Figaro that airlines continue to add new routes and increase frequencies from French cities.

Low-cost carrier Transavia is operating up to 61 weekly flights to Marrakech this winter from French airports, including Paris-Orly as well as regional hubs such as Biarritz and Deauville. These routes account for more than 44% of the airline’s Morocco-bound capacity.

Growth beyond Marrakech

The article also notes that other Moroccan cities are seeing double-digit growth in overnight stays. Tangier posted a 14% increase between January and November 2025. Fez recorded a 12% rise, Rabat 13%, and Ouarzazate 27%, according to official data cited in the report.

Still, Marrakech retains a unique position. Observers point to its historic medina, cultural events, hospitality sector, and proximity to both the Atlas Mountains and the Atlantic coast.

Managing success

Despite its popularity, the city faces criticism over rising prices and crowd levels. Some visitors mention longer queues and higher restaurant bills. Others raise concerns about traffic and congestion in the medina.

Local tourism representatives acknowledge the challenges. They call for better mobility planning and coordinated development to manage growth sustainably.

For now, however, demand remains strong. With expanded flight options, stable prices, and year-round sunshine, Marrakech continues to hold its place as the preferred winter escape for French travelers — even as new destinations across Morocco gain momentum.