Lugano — British actress Millie Bobby Brown is leading a new international marketing campaign for Yas Island, highlighting the attractions of Ferrari World Abu Dhabi as part of the emirate’s broader tourism drive.
The campaign features Brown alongside her husband, Jake Bongiovi, in a promotional video highlighting several of the park’s adrenaline-fueled attractions, including Formula Rossa, celebrated as the world’s fastest roller coaster.
The ride reaches speeds of up to 240 km/h and lasts about one minute and 32 seconds from launch to finish.
In the advert, Brown appears enthusiastic to take on the coaster before reacting to its speed with a comedic retreat.
The video also shows Brown riding Turbo Track, a roller coaster that propels visitors vertically through the park’s iconic red roof before plunging them back down.
The sequence includes visual references to Brown’s breakout role in the Netflix series “Stranger Things,” blending pop-culture elements with destination marketing.
Ferrari World Abu Dhabi, which opened in 2010, was the first Ferrari-branded indoor theme park. It remains one of the UAE capital’s flagship attractions, offering a mix of record-breaking roller coasters, racing simulators and family-oriented rides.
In addition to Formula Rossa and Turbo Track, the park is home to Flying Aces, known for its steep incline and prominent loop.
Yas Island is also home to other major attractions that extend its appeal beyond motorsport fans.
The expansive entertainment complex features Yas Waterworld, a waterpark offering dozens of rides, slides, and splash-zone attractions, as well as Warner Bros.
Brown was appointed a Yas Island brand ambassador in late 2025. She joins other Hollywood figures who have appeared in previous campaigns for the destination, including Kevin Hart, Jason Momoa, and Ryan Reynolds.
